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InfoQuest International, LLC
714 Main Street South PO Box 513 Woodbury, CT 06798 USA Tel: +1 203-263-5150 Fax +1 203-263-8374 info@iqsurvey.com
Copyright 1999-2004. |
Aggregate Customer Reports
Overall SatisfactionHow your customers respond to these four questions provides the broadest overall benchmark of customer satisfaction and loyalty. Everything that follows is designed to explain why they responded the way they did, and what needs to be done to change overall customer opinions.
For those companies with unique informational needs, any portion of the Library can be customized, or new categories can be created, all for no charge. The results of responses to performance categories are measured and presented in two parts. The first part, a sample of which is shown to the right, presents all "top line" scores to each question and statement that comprises the category. As the sample shows, responses may be organized to enable you to compare and contrast current results versus those generated in the past. Many companies also find it useful to segment the results by division, region, product line, sales representative, or any of countless other possibilities. Whatever your informational needs, InfoQuest can provide it.
Through these combined reports, you gain a clear insight in how your customers see your business, which areas they feel need improvement, and which areas they feel you excel in. Each category is structured to provide you with highly clinical and (most importantly) actionable information, which collectively gives you the tools and the direction necessary to improve Overall Customer Satisfaction and Loyalty. Customer satisfaction is just like any other business activity; if you can't measure it, you can't manage it.
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