books needed for an online survey

Knowledge Panel is yet another paid survey site. People usually like to take surveys. If you are one of them, why wouldn’t you earn a couple of extra bucks while having fun? That’s the whole idea behind paid survey sites. They offer money or other incentives to members who take surveys on their website. But, it’s not always fun, trust me on this. Many sites just want to get your personal info without paying you a dime. Some of them are even outright scams.

However, survey panels are legitimate industry and there are sites that will pay you fair and square. If you combine several different sites you may end up with nice pocket money. And it requires very little effort. But, you have to choose your sites wisely. Otherwise, you will lose some time and earn nothing more than frustration. 

So, let’s see how it goes with Knowledge Panel. Is it legit, and if it is, is it worth your time? I will give you a straight answer to the legitimacy question. As for being worthy, I will provide all important facts about the site and the ways it works. I will pass some sort of judgment, but the idea is to present all the facts so that you can decide for yourself.

Knowledge Survey Panel homepage preview

Is KnowledgePanel Legit

KnowledgePanel was founded in 1999 by two Stanford professors. For years it was a daughter company of Growth for Knowledge, an old and reputable marketing company. In 2018, it was acquired by IPSOS, a global market research company. IPSOS is one of the biggest players in the field. List of their client companies is quite impressive and it includes several  Fortune 500 companies. It is obvious that KnowledgePanel is absolutely legit from day one. It is not only legit, but respected and reputable company. So, the basic info looks promising. Let’s see how it works.

How It Works

As soon as I tried to join this panel I faced probably the main downside of it. It is exclusive and you can join it only via invitation. Usually, I test survey sites personally to get a first-hand experience. However, I couldn’t do that with KnowledgePanel because of their restrictive policy for new members. This panel randomly selects a few households each year and sends them an invitation. So, you can’t choose to join the panel. Only if you receive an invitation you can consider joining. 

Once you receive an invitation, it is easy to sign up. You will get a 6-digit code with the invitation. Then, you just have to open JOIN NOW page on the panel’s website and enter the code. All of your household members older than 13 can join the panel. Furthermore, if you don’t have a computer, the company will provide a laptop for you as long as you are a member of the panel. Then you will receive your first survey invitation and you will earn $10 as a welcoming gift. I have to admit, while they offer a limited number of invitations for joining, it seems like they take good care of their members. 

After the first survey, you will receive 1,000 points for the majority of surveys. It translates to $1, which is pretty good pay for surveys that take 5 to 15 minutes. Unfortunately, you won’t receive too many invitations. It depends on your demographics, but usually, you will get one survey a week. So, you will earn a little bit more than $4 a month. It is not a lot of money, but if you have a couple of household members it can add up.

Payment Options

First of all, you need to accumulate 25,000 points to request a payment. You can redeem your points for cash via check or you can choose from a variety of gift cards and vouchers. It is a pretty high threshold. 


  • They pay well. Well, actually, you can’t earn a lot of money because of a limited number of surveys, but the pay rate is quite high.
  • All household members are eligible. This is quite rare. More members mean more money.
  • No disqualification. A limited number of members allows the company to provide surveys for its member without frustrating disqualifications. This is a big pro because pre-qualifying questions and late disqualifications are among the most frustrating and common problems with survey sites.
  • If you don’t have a computer and internet, the panel will provide both. It is not very likely that you don’t have a computer or internet access, but it’s nice. Actually, this means that they are not discriminating households with lower incomes that might lack the internet or computers.


  • You can’t join unless you’re invited. While I can understand this policy, it’s too bad that you can’t do anything to boost your chances to join the panel.
  • High threshold for payment. No need to explain this. $25 is a pretty high threshold and it takes some time to reach it.
  • Infrequent surveys. Actually, you will receive survey invitations quite regularly, once a week or so. It is not a lot of surveys so the amount of money is quite limited.


For starters, Knowledge Panel is legit and it pays its members. It is a bit harder to pass the final judgment. This panel has many good sides and it is trustworthy and reliable. Those are very important things and one would think that it’s enough to call them excellent. Furthermore, KnowledgePanel has very few issues, if any, and no real downsides. Having said that, it comes with some serious limitations such as exclusivity and not  enough surveys.

So, I have to say that this is a great site, but you can only make a couple of bucks a month as a member. Knowledge Panel works well, you won’t waste your time there and they will pay you well for your effort. But, there are many sites out there, where you can make much more money. 

If you ever receive an invitation to join this panel, I believe that you should accept it. Even though you won’t earn much, it is simple, reliable, there’s no frustration or waste of time. But, if you really want to earn anything meaningful you’ll need to join at least several more panels.