In the quest for the perfect survey panel site, you’re going to come across a wide variety of options. Some will be barebones, some will keep it fun with an attractive user interface but fall short with survey options, and others will simply be a trustworthy source of a few extra spending dollars without any major downsides.

If you’re looking for a highly trusted survey site that gives you versatility in surveys, cashing out, and user experience, consider Toluna.

About Toluna

Toluna is an international consumer intelligence company that provides insight into the minds of consumers all around the world. Owned by ITWP, a market research firm founded in 2000, Toluna’s market insights division collects the opinions of thousands of Toluna Influencers – consumers like you – who help to shape marketing efforts for multibillion-dollar industries and companies with your feedback. With support for countries spanning all over the globe and offices in 24 countries, they’re one of the most trusted panels there is.

Data Safety

As a huge corporation, Toluna takes the safety of their thousands of panelist’s data seriously. If you’re worried about providing personal information through surveys, worry not; Toluna provides aggregate information only, using your personal information only to determine offers that are relevant to you. This means that your feedback will be combined with others’ rather than considered as an individual, protecting your private information from leaving Toluna.

Who’s Eligible?

To join the Toluna online survey panel, you’ll need to live in a supported country and be 15 years or older (depending on your location). Thankfully, with expansive international support in more than 50 countries, Toluna makes it easy to be eligible to participate. They also offer teen opportunities, with a lower age requirement than some other survey sites to allow for younger generations – often one of the largest consumer markets – to influence brands safely and easily.

friends filling out surveys on laptop

Getting Started

Everything on Toluna starts with an account, so you’ll have to register before you can get much done or even check out survey offers. Simply click the “Sign Up” button in the top right, or the “Get Started” button on the landing page to be taken to the registration form. After filling out some basic information and confirming your email address, you’ll be redirected to the account dashboard where your earning can begin.

From the dashboard, you’ll see the community feed – a page where members of Toluna can post polls, surveys, and battles for you to weigh in on. You’ll also see some survey opportunities sprinkled in. However, if you want to see most of the surveys, you’ll want to click the “Surveys” tab on the top of the page. Once you do, you’ll be taken to a page that has a TON of personal information surveys for you to answer.

These surveys correlate to your education, occupation, lifestyle, internet use, spending habits, and more. By completing them you won’t only earn points, but you’ll also give Toluna more information to consider when matching you with offers. The more information you provide, the more target audiences you can fit in for surveys, the more surveys you’ll get, and the more you can earn.


Toluna is an online survey panel website, but they don’t just offer your standard multiple-choice surveys like some smaller sites do. Toluna offers a variety of different types of surveys for you to complete, and some of the offers even let you test new releases before they’re public.

In addition to your standard questionnaires, they also have:

Mobile surveys

Do you find yourself with more downtime on the move than when you’re at home? Turn your daily carpool or bus ride into time you can spend earning rewards with the mobile surveys offered on Toluna’s mobile app. Just like the site, you can complete offers on your smartphone no matter where you are.

Video surveys

Want to provide feedback on an ad, commercial, or trailer for a new movie, game, or promotion? Video surveys mix up the standard question-and-answer format by introducing media for you to review, adding a little excitement to answering your surveys.

Product testing

If you’re looking to try out new releases before they go public, you’ll want to apply for product testing offers. These allow you to receive and test a new product, provide your feedback, and then you’ll often be able to keep the product as a bonus reward. Free stuff never hurts!


Toluna uses points rather than a monetary balance, so all survey offers will pay a specific number of points upon completion. Before you begin a survey, you should see the reward on the button you click to access it. At a rate of 30,000 points to $10 and many tasks falling between 100 and 50,000 points each, you’ll be able to make anywhere from a few cents to $15+ dollars, depending on the specifics of the survey.

Once you’ve accumulated the minimum cash out amount (30,000 points), you’ll be able to choose from a collection of digital gift cards starting at $10 each. If you’d prefer to go with a cash alternative, you can hold your points until you reach 90,000 points and request a PayPal payout for $30. If you’re feeling lucky, you can also enter sweepstakes and raffles for larger prizes, known as “Toluna Gifties.” This can be a high-value gift card, a random product, or a jackpot of a ton of points.

woman having choices in her hands


Multiple survey types

Regular questionnaires can get boring, so the ability to participate in mobile surveys, video surveys, and product testing helps to keep Toluna from getting stale.

International support

Available in over 50 countries, a variety of languages, and with offices in 20+ countries, Toluna is an online survey panel that can be used by a wide variety of people all over the world.


Long payout times

A complaint sometimes lodged against Toluna is that their payments take a while to process. Users have reported waiting 8 weeks or more to receive their payments in some cases, though they always receive them in the end.


Toluna is a highly trusted, solid survey panel option for most users thanks to its years of experience and comprehensive international support. As with almost all survey site, they won’t pay enough to make it a full-time job, but the extra spending money you earn is more than enough to justify spending some time to sign up.