Valued Opinions is an online research panel or paid survey website. Paid survey sites are very popular these days, especially in the US. It comes as no surprise. The vast majority of survey sites operate in the US, many of them exclusively. Taking surveys is easy, even fun, so why wouldn’t you do it for a small reward? Many sites will provide interesting surveys for you and pay you for your effort.

The only problem is that there are too many of them. Some of these sites just want to use you, without rewarding you in any way. They avoid payout with different excuses, like technical glitches or additional requirements until you finally lose your patience and quit. In the meantime, you provided them with valuable data for free. And someone else will step in to take your place.

It can be even worse. You can come across an outright scam. Usually, these sites will ask you to deposit some money to start a ‘rewarding program’ or ask for your credit card number.

So, how do you avoid bad apples and choose the good ones? Well, it is a long story that needs a full focus, but there are a couple of easy ground rules. Legit sites usually have a reputable parent company behind them. It is easy to find ownership info, real addresses, and the reputation of these companies. You can probably find thousands of online users reviews for good sites. And they never ask for your credit card info!

While it is possible to investigate and figure out the legitimacy of these sites, it can be tedious and time-consuming. We are here to help you out to narrow down the selection. In this article, I will provide an in-depth analysis of Valued Opinions.

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Basic Facts About Valued Opinions

Is it legit? That is the first and the most important question about any survey site. When we determine if they are legit or not, we will dig deeper to show you what do they offer to their members. Comparing their offer to other survey sites should provide a clear picture of their strengths and flaws. Hopefully, it will help you decide whether to put them on your list or not.

Valued Opinions started out in 2004. They are owned by Research Now a reputable global market research company. In 2017, Research Now merged with another market research company called Survey Sampling International. In 2019, they were renamed to Dynata. Dynata operates 17 survey sites other than Valued Opinion.

Obviously, Valued Opinions is legit and recognized. Furthermore, they operate in the US, UK, Australia, and about 20 more countries worldwide. So, you can rest assured that it is not a scam, but a legitimate business.

How It Works

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First, you have to register on Valued Opinions. It is a quick procedure. You need to enter your basic info, and then a couple of profile questions. As soon as you finish this process, you can start taking surveys.

You can find available surveys on your dashboard in ‘My Surveys’ section. You will get invitations for surveys via email as well. Still, keep checking out the dashboard to qualify for more surveys. The number of surveys depends on your demographics, but usually, it is 1 to 4 per day. However, you will not qualify for all of them.

When you qualify and complete the survey you will get between $1 and $5 per survey. This pay rate makes it one of the best paying survey sites. There is no complicated point system, you get your reward in money.


You can redeem your money for a number of gift cards and retail vouchers. Unfortunately, you can’t redeem it for cash. Gift cards include Amazon, Visa, Macy’s and many more. E-gift cards are delivered within 24 hours, while for physical gift cards it takes 4 to 6 weeks to receive it in the mail.

The threshold for Valued Opinions redemption varies. The lowest amount you can redeem is $10. However, all the gift cards have a certain value, so the threshold depends on the gift card of your choice. The most popular gift cards are usually worth $20.

Users Reviews of Valued Opinions

Users’ reviews about Valued Opinions are mixed, but predominantly positive. There is a downward trend lately, though. In the last couple of months, many users experienced glitches and problems to take surveys or to get their reward. While some of these problems were resolved, many of them didn’t. Even some very happy, years-long members complained in this period. Is it a temporary setback or a permanent issue it is hard to say. Because of their excellent reputation, I am inclined to believe it is the former.


Excellent pay rate

  • Most of the surveys will pay $1 to $5 which is quite high for a survey site.

Surveys are interesting and pretty short

  • Taking dull and vague surveys can be frustrating. You won’t have that problem with Valued Opinions surveys. 15 to 20 minutes of interesting questions is a great way to earn some side money.

A lot of opportunities

  • Of course, this is individual and depends on your demographics. On average they offer a lot of surveys. Moreover, survey sites that pay well usually offer very few opportunities per week or even month. Valued Opinions both pays well and offer opportunities, so they are a top site in this regard.


No cash

  • While you can earn fast and well, lack of cash-out option is a serious downside on Valued Opinions. A vast number of gift cards and vouchers are nice, but cash should’ve been included as well.

Bad customer support

  • Even though this is a very common issue with survey sites, it is not an excuse. Members devote their time and opinions, so they deserve a decent customer service.

Disqualifying rate

  • Opinions are divided on this matter but I will mention it. When you don’t have an idea if you will qualify or not, it can be frustrating. However, it seems that your demographics play a major role. So, you can qualify very often or not. The bottom line is that you can’t know it beforehand.


Valued Opinions is in the business for quite some time. It is an absolutely legit and good site to earn some extra money. A large parent company and a good reputation point out that they can be trusted. High pay rates and a lot of available surveys make them very attractive and inviting.

However, a rising number of complaints call for caution. My personal opinion is that it is a temporary hiccup. Dynata, the parent company operates many survey sites and they have undergone a lot of organizational changes lately. I believe that at Valued Opinions they are trying to improve the business, but it takes time to get it right.

Anyway, I believe that Valued Opinions is important for their company, so I would give them a try. If they don’t live up to your expectations you can always quit.