graphic of a person thinking of online surveys

YouGov is a market research company. Their online research panel has more than 6 million members worldwide. It is a paid survey site that gathers data from consumers. Online survey panels are very popular these days. Many people try to earn a couple of extra bucks by voicing their opinion on countless survey platforms. So, how to make money on survey sites? Actually, it has almost nothing to do with your efforts. You just have to sign up and provide honest answers and opinions. Whether you’ll earn something or not depends on your choice. Some websites are reliable and pay for your efforts, while others – don’t. 

Is It Legit?

I guess it’s pretty clear that YouGov is legit, but I’ll say it anyway. It is a public company based in London, but it operates worldwide. YouGov is a large, global marketing company specialized in online market research. It was founded in 2000 and went public in 2005. So, it is a legitimate company beyond any doubt. Being legit doesn’t automatically make them reliable and honest, but it’s a good start. Several millions of members or contributors is a good sign as well. They probably wouldn’t be able to attract so many people unless they do something right. But, let’s check it out.

yougov homepage preview

How It Works

Registration is free and simple. You can sign in via email or Facebook account. As soon as you register you’ll get two short profiling surveys and 100 points sign-up bonus. And that’s it, you’re in. 

You will receive invitations for surveys via email only. Once you receive an invitation you can access the survey from the email. There are no third parties, partner surveys or anything else to complicate the process. You just need to complete the survey and you will earn points.

Most surveys are short and take between 5 and 10 minutes. The longest survey shouldn’t take more than 25 minutes. Rewards vary depending on the length and complexity of the survey. Anyway, you will receive points for each completed survey. The point system is a little bit complicated. It varies from country to country, but roughly you need 5,000 points to request a cash out worth $50. It is a high threshold and it will probably take a while to accumulate enough points to redeem.

As for payment methods, it is different from country to country, again. PayPal, bank transfer, Amazon gift cards, and many other gift cards and vouchers are the most usual ways to redeem your points. When you request a payment, it takes about a month to receive your reward. 

It is common to have a couple of screening questions at the beginning of the survey. It is actually a common pitfall of survey sites. Often disqualifications are quite frustrating and even potential deal-breakers. However, YouGov stands out of the crowd when it comes to screening out process. They are very dedicated to matching you with appropriate surveys, so you will rarely be disqualified. So, thumbs up for this feature.


  • Short surveys. In my opinion, the shorter survey the better. You can’t get bored when it’s short, it’s easier to organize your time, and you can even take it on the go. Shorter survey also means you need more of them to accumulate money, but good sides outweigh the bad ones for me.
  • Low disqualifying rates. This is absolutely great. You know that you will earn some money almost every time you receive an invitation. It also shows that YouGov respects your time. Survey sites with low disqualifying rates are rare.
  • Smartphone app. This application allows you to take surveys on the go. It is compatible with both iOS and Android operating systems.
  • Strict privacy policy. YouGov takes your privacy seriously. All your responses will be confidential. And maybe even more important, you will never receive an email from third parties. This sounds natural, but many survey sites share your email with their partners. As a result, your email account can be flooded with emails. Well, you are safe with YouGov.


  • High threshold. It is not the same in all countries, but it’s high anyway. Some survey sites don’t have thresholds at all. Keeping track of your progress and waiting forever to reach the threshold is not desirable, to put it mildly.
  • Slow payment. Waiting for a month or longer to receive your reward can be annoying. I found several user reviews where people thought they were ripped off before they finally got their money. I guess it’s good that they all eventually received their money, but the delivery should be faster.
  • Low response rates from customer support. If you face any kind of issue you will need to be persistent and patient to get any kind of response. It is another common drawback in the online survey industry, but it feels bad nevertheless.

I have two more objections, but I am not completely convinced about them. Still, I will mention them. Some people complained that pay rates are low. While most surveys pay less than $1, they are also very short. Altogether, it is hard to calculate if the pay rate is decent or low.

Not enough surveys is another common complaint, but these numbers also vary a lot. Some people receive a couple of surveys per week, while others get it once a month. It depends on the demographics, but once again, it is impossible to estimate the average frequency.


YouGov is a survey site with some attractive qualities, but there are a couple of downsides as well. Overall, it is a reliable site and you will earn some money for your efforts. When it comes to surveys everything works great. However, a high threshold and slow payment make it less attractive and sometimes even frustrating.

I believe that they deserve a chance, but be careful. Your experience on this site will probably depend on the frequency of surveys, which can vary a lot, as I’ve already said. So, I would give it a test run for a few months. If you are patient and you end up receiving plenty of invitations, it’s a great deal. Otherwise, jump ship and look for other opportunities.